In this post I am trying to point out the business limitations of major international giant IT companies and where they should reconstruct their business model.
Internet users in the world
Around 3.54 Billion Internet Users in the World.
Now, world population – 7.5 Billion people (2017). It means around 47.2% internet users in the world. Alternately it means 47.2% prospective buyers can be reached in one or few clicks whose data is available and can segregate categorically according to need base; better say on their search based keyword or key phrase.
When IT companies launch their product/s they first think of Global exposure, interestingly most of them act locally – here locally means of origin of the company and definitely on linguistic based people whom can connect easily.
Last week a news was like this – Facebook has got in leading position in ranking number one and Google is placed in second position. Facebook has 1.3 Billion users, means 17 to 18% of total world population. We have seen that 47.2% is the total internet users of total world population. So, rest 30% people is the new market focus of present IT companies which is always untouched.
The automatic question can come who are these 30%? Are they belong to any developed country? Are they only from US, Canada or UK? Probably the answer is NO.
There are officially 196 countries in the world. The answer is hiding in these countries.
Top 3 countries with highest number of internet users –
- China (population 1,378,561,591. Internet users 721,434,547) 52.3%
- India (population 1,266,883,598. Internet users 462,124,989) 36.5%
- United States (population 323,995,528. Internet users 286,942,362). 88.6%
Summing up and coming into conclusion that claiming of developed countries high value traffic is totally irrelevant if we compare to the world’s most populated country China & India. But the internet users of these two countries are not treated equally as of treating to developed country’s internet users. There are lots of example can produce to prove this argument.